Question: Why did tinder Social fail?

Although it was a mildly successful feature, a Tinder spokesperson tells Bustle that Tinder Social has been discontinued because it didnt fit cleanly with [their] future direction. We discontinued Tinder Social in its initial format.

What happened Tinder social?

“We discontinued Tinder Social in its initial format. While the feature gained modest adoption with no real marketing effort, it became apparent that the feature as devised didnt fit cleanly with our future direction, which will be focused heavily on video, location and AI-driven features.

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