Question: How long should subject lines be?

As we all know, different mobile devices show a different amount of characters for the subject line, but the rule of thumb is having around 25-30 characters. By contrast, according to Return Path and their research after analyzing over 2 million emails, most subject lines are between 41-50 characters long.

How many words should a subject line be?

1. Shorter subject lines: As discussed above, research shows around 41 characters is the optimal length for a subject line. Still, some marketing experts suggest going even shorter. Backlinko founder Brian Dean says subject lines which on average do not exceed 16 characters have significantly higher open rates.

How should the subject line should be?

Good subject lines are often personal or descriptive, and give people a reason to check out your content. Whatever your approach, its important to keep your audience in mind, and test different words and phrases to see what they prefer.

Why should subject lines be short?

Keep It Brief. Subject lines need to quickly grab the recipients attention. Its estimated that subject lines with 50 characters or less result in 12% higher open rates and 75% higher click-through rates than emails with longer subject lines.

What are good email subject lines?

Fear of Missing OutWarby Parker: “Uh-oh, your prescription is expiring”JetBlue: “Youre missing out on points.”Digital Marketer: “[URGENT] Youve got ONE DAY to watch this…”Digital Marketer: “Your 7-figure plan goes bye-bye at midnight…”Digital Marketer: “[WEEKEND ONLY] Get this NOW before its gone…”More items •May 17, 2021

What is the primary goal of an email subject line?

The purpose of the subject line is to get the person reading to say three simple words: Tell me more. If you think about it, an emails subject is much like a company tagline.

What is the purpose of a subject line?

The purpose of the subject line is to get the person reading to say three simple words: Tell me more. If you think about it, an emails subject is much like a company tagline. Often, entrepreneurs will ask me about a tagline or more often, they will ask me to choose between two options.

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