What is the banner org?
A Banner Org is literally the institutions organizational structure. To be a Banner Org it more than likely will have personnel costs and be an identifiable organization that would be defined as a department or sub department of the institution.
What is a banner on a magazine?
A banner ad is simply a special sort of hypertext link. Because of its graphic element, a banner ad is somewhat similar to a traditional ad you would see in a printed publication such as a newspaper or magazine, but it has the added ability to bring a potential customer directly to the advertisers Web site.