# Question: What is the average cost per lead?

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## How do you calculate average cost per lead?

Its actually a very straightforward formula. Simply divide what you spend on a campaign or channel by the number of leads that came in from that channel. For example: consider your company spent \$3,000 on a pay-per-click (PPC) campaign and 50 users converted to leads: Cost per lead = \$3,000/50 = \$60 per lead.

## What is included in cost per lead?

Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertisers offer. It is also commonly called online lead generation.

## How do you calculate lead?

To calculate average closed lead value for a specific type of lead, you divide the total revenue generated by the closed leads by the total number of leads closed. The second metric needed is close rate. Close rate is the percent of total leads who turn into customers.

## What is a good lead conversion rate?

In an ideal world, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher. So, when analyzing your conversion rates, anywhere between 2% and 5% is considered average. 6% to 9% is considered above average. And anything over 10% is good.

15 Simple Ways to Lower Your CPL with Facebook AdsSet your campaign goal to lead generation.Limit the number of form fields.Narrow your target audience.But dont go too niche.Limit your ad placements.Target people in the middle of the funnel.Run retargeting campaigns.Use a lookalike audience.More items •24 Mar 2020